Pop-up exhibits give you a fantastic opportunity for your organization to be able to compete with much larger companies at exhibitions and trade mxl tv. Giving some thought to your objectives before a show will help you to increase the reward from trade show presence.
First off, think about the primary aim for participating in the trade show. Is this for creating fresh business maybe in regards to potential customers from the show which can be followed up by your sales staff afterwards or are you looking to do business on the stand, on the day and take orders there and then?
Have you got new items or service to introduce to show customers? In that case, exactly how are you advertising and marketing these? Are you considering giving an introductory offer at the show? You should look at publicising your trade show presence on your web site, by delivering mail to your client and also potential client database. You’ll want to create press-releases for issue prior to the show as well as via the show organisers’ press office.
Will you be delivering services or products information and also training at this show? Could that be carried out on the stand or perhaps in a show seminar or maybe workshop? Consult with the organisers about this, you could potentially obtain a great deal and improved publicity for your business by way of a seminar/workshop and in the marketing pertaining to this event that the show organisers will release.
Is one of the primary goals increasing brand awareness? This is particularly important if perhaps you are a brand new organization in the market sector and you also need to ensure that the design of your pop up exhibits reinforces your branding and company message. Think about getting the services of an experienced designer who could help you to develop the brand through your presence at trade shows.
Are you doing pre-show promotions? You can publicise your own show presence on your website, to existing buyers in invoices, statements and packaging slips (invite them to make contact with you for no cost show tickets as these are readily available via the organisers and it is a great pr exercise to offer these free of charge to your customers).
Are you currently teaching your trade show stand personnel, they should be energetic, keen and determined and ready to take part in discussion in a natural, no-pressure manner with potential customers to your stand in order to generate prospects and sales.
Will you be having competitions on the stand? If you are, do you know the prizes – consider featuring a daily draw and trying to get the show organisers to publicize your winner in early afternoon to get anyone who hasn’t entered today’s competition (or even who did but did not win) to get around to the stand in order to enter the contest for the next day. Getting the organisers to broadcast the winner with the pa system can be great no cost advertising for the stand.
Will you be offering give-aways to visitors to the stand? If so, have you ordered an adequate amount of these, well ahead of time? Is every last product branded using your message or at the minimum a logo design and phone number so that the person can utilize it to contact you? Have you thought about the way the quality of any give-aways you supply shows the quality of your products and services? Bear in mind that perceived value is crucial – an item may only have set you back $1 but if your customer feels it’s really a $10 product, so much the better.
Magicians, mime performers, performance artists, services or products demos and addresses are all elements which can attract a crowd. If perhaps you are, make certain that the position of the stand won’t result in a safety hazard if perhaps a group gathers, try continually to get on a corner or even primary aisle junction situation and also have open sides on your stand to ensure that packed areas are not going to produce a bottle-neck – or trouble for the organisers.
Simply by planning ahead, you can actually multiply the effectiveness of your trade show displays several times over and instead of a trade show presence remaining an expense to your business, it can very easily morph into earnings – bringing in brand new business, new prospects as well as improved brand interest.
